Data shows that when someone shares a review on their Facebook feed, 70% of the time it results in another Like or comment. Each Like or comment, on average, generates about $15.72 in sales. << Back to MediaPost Story Google +1 Integration Takes Bite Out Of Facebook Likes Laurie Sullivan, Aug 25, 2011 02:45 PM … Continue reading »
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Ads “Above the Fold” are Nearly 7x More Effective
Thursday, August 4, 2011 From Research Brief Seeing Ad First Increases Action Odds Sevenfold A new study by Casale Media, based on their analysis of nearly two billion ad impressions generated during the 1Q 2011, shows that online ads appearing “above the fold” are nearly seven times more effective at generating a click through than … Continue reading »
75 of the Best B2B Facebook Marketing Tips – Jeffrey L Cohen
75 of the Best B2B Facebook Marketing Tips By Jeffrey L. Cohen Wed, Jun 8, 2011 Conferences, Facebook, Social Networks Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are … Continue reading »
Thought Provoking Research on Landing Page Optimization from Marketing Sherpa
Great post from Marketing Sherpa today. My key takeaways are: The most impactful elements on your landing page are most often in this order: – Headline copy – Content of imagery – Body copy – Form layout That said: – Form layout is most important for direct lead generation – Form copy is most important … Continue reading »
