PodCamp Speaker 2010
Orchestrating a Social Media Strategy for Dummies – Demystifying the Process
Twitter Hashtag: #pcn10socialroi
As Media Director for Paramore|Redd I have had the privilege of overseeing social media efforts for clients like Tennessee Tourism, Back Yard Burgers and Chase Amazon Rewards. We’ve learned how to do social the right way, but we’ve also learned a few valuable lessons the hard way.
In this session, I shared with my audience the fundamental principles we’ve learned that help guide our social media planning efforts. It demystifies the notion that social doesn’t create results and assists our clients in developing a sound social networking plan that produces, dare we say, results.
