If these holiday predictions are correct then marketers with a mobile strategy will be enjoying their holiday season. What about those without a mobile plan? Well – if these stats aren’t a wake-up call then I don’t know what is. Here are some quotes from the flurry of blog posts about mobile, eCommerce and the… [Read more…]
November 1, 2011
How to respond to negative word of mouth Negative word of mouth happens to every company. Nobody is immune. But great brands have a plan that helps them convert a lot of the angry critics into happy fans. What you should do: 1. Act quickly When a customer is upset, you need… [Read more…]
August 4, 2011
Thursday, August 4, 2011 From Research Brief Seeing Ad First Increases Action Odds Sevenfold A new study by Casale Media, based on their analysis of nearly two billion ad impressions generated during the 1Q 2011, shows that online ads appearing “above the fold” are nearly seven times more effective at generating a click through than… [Read more…]
June 9, 2011
75 of the Best B2B Facebook Marketing Tips By Jeffrey L. Cohen Wed, Jun 8, 2011 Conferences, Facebook, Social Networks Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are… [Read more…]
November 8, 2011
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