Great post from Marketing Sherpa today. My key takeaways are: The most impactful elements on your landing page are most often in this order: – Headline copy – Content of imagery – Body copy – Form layout That said: – Form layout is most important for direct lead generation – Form copy is most important … Continue reading »
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Social Marketing: Measuring ROI – Thinking Outside the Box Professional Development Seminar in Pensacola
I’m sitting in the airport. Next to a girl crying. Which is unrelated. Anyways, I just had a great experience presenting to the Florida Public Relations Association Pensacola Chapter at their Thinking Outside the Box Professional Development Seminar. Here is what they said about me. Kate Gallagher, a member of Paramore|Redd, a full-service interactive agency … Continue reading »
Free Webinar: 7 Google Tools to Improve Marketing Effectiveness
Google has many assets that businesses can overlook or forget about. But as a marketer, you cannot afford to make this mistake. That is why we created acomprehensive list of Google’s properties that can improve your marketing. Join HubSpot in this webinar that will go over 7 of Google’s key tools that will help your … Continue reading »
You’re Email is Being Seen With the Images Turned Off
This is an email I receive this morning, and this is how it looks, by default, in Gmail. What you’re seeing is the “ALT” tags (alternate text). Wouldn’t it have been nice if the designer/developer would’ve taken the time to change the ALT tag for the logo image from “logo” to “ShapeFX”.
