This is an email I receive this morning, and this is how it looks, by default, in Gmail. What you’re seeing is the “ALT” tags (alternate text). Wouldn’t it have been nice if the designer/developer would’ve taken the time to change the ALT tag for the logo image from “logo” to “ShapeFX”.
I don’t see very well. Never have. Currently, the numbers on my contacts indicate that my right eye is a -9.5 and my left eye is a -8.0. I’ve been wearing glasses since first grade. It’s important to remember when designing email marketing messages that there are a lot of people out there like me. … Continue reading »
First of all- this is a preview pane. The preview pane can be a pretty scary thing for email marketers who have a lot to say. According to Lyris more than 9 out of 10 email users have access to a preview pane. More importantly, 7 out of 10 say they frequently use it. What … Continue reading »
Cyber Monday is just around the corner for online marketers and retailers alike. Just like Black Friday (the Friday after Thanksgiving) is the ritualistic kick-off of the holiday shopping season, Cyber Monday signifies the busy day for online retailers. How influential is Cyber Monday? Well, 2007’s Cyber Monday spending indicated an 84% jump from the … Continue reading »
