Great post from Marketing Sherpa today. My key takeaways are: The most impactful elements on your landing page are most often in this order: – Headline copy – Content of imagery – Body copy – Form layout That said: – Form layout is most important for direct lead generation – Form copy is most important … Continue reading »
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Why Marketers That ‘Like’ Results Must Spend With Care In Social Media
Just read this MediaPost article and love it. Very thought provoking and lots of math. Which I love My Favorite Quotes 1 million Facebook fans only generate 826 likes and 309 comments per post. The average “response rate” to a Facebook post is .00085 and the best is .0035. To put that in perspective, the … Continue reading »
Completing the Sale
Here’s my soap box. Most sales processes can be categorized into these big segments: Prospecting and lead generation Qualifying the lead and conducting needs analysis Proving your product’s worth in comparison to the customer’s needs Preparing some type of offer or proposal Closing and negotiating the offer This is where I think the good outside … Continue reading »
