Data shows that when someone shares a review on their Facebook feed, 70% of the time it results in another Like or comment. Each Like or comment, on average, generates about $15.72 in sales. << Back to MediaPost Story Google +1 Integration Takes Bite Out Of Facebook Likes Laurie Sullivan, Aug 25, 2011 02:45 PM … Continue reading »
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Why Marketers That ‘Like’ Results Must Spend With Care In Social Media
Just read this MediaPost article and love it. Very thought provoking and lots of math. Which I love My Favorite Quotes 1 million Facebook fans only generate 826 likes and 309 comments per post. The average “response rate” to a Facebook post is .00085 and the best is .0035. To put that in perspective, the … Continue reading »
Social Marketing: Measuring ROI – Thinking Outside the Box Professional Development Seminar in Pensacola
I’m sitting in the airport. Next to a girl crying. Which is unrelated. Anyways, I just had a great experience presenting to the Florida Public Relations Association Pensacola Chapter at their Thinking Outside the Box Professional Development Seminar. Here is what they said about me. Kate Gallagher, a member of Paramore|Redd, a full-service interactive agency … Continue reading »
Wallstreet Journal: Selling Via Facebook Benefits Few, Study Finds
Seen yesterday on the Wall Street Journal Blog By Sarah E. Needleman Small retailers that lack websites may be the only businesses benefiting from having shopping carts embedded in their Facebook pages, a new study finds. Forrester Research reports that having an ecommerce presence on Facebook isn’t very effective at acquiring and retaining customers compared … Continue reading »
